was successfully added to your cart.

Integrity claims on pack…

As part of our special 2-part series on Integrity assessment, in this post, I’m going to show you how to pick out the integrity claims on pack to put into your assessment.  If you missed the first part then you can read this here.
We’ve created our own piece of Techni-K artwork to use, so please bear in mind, that some of the items on it are not real, because they are made up to explain the point…

So here are our Techni-K Luxury Scotch Eggs!

integrity claims

What are we looking for?

We are looking for any integrity claims on pack, that if they were not met, would compromise the product, because they would mislead the consumer. These are claims:

  • in the title of the product
  • in the legal name of the product (description)
  • made by adding logos to the product
  • for average weight
  • from statements such as vegetarian or free from
  • from compositional statements such as reduced fat

What are we not looking for?

  • We do not include claims made within ingredient list (unless they are also made elsewhere on the pack, such as the title or the legal name).
  • We do not include the whole of the nutritional (unless they are made elsewhere on the pack, such as fat free)
  • We do not include all the allergens (unless there is an allergenic/free from claim on pack, such as gluten free)

Let’s assess the Techni-K Luxury Scotch Eggs…

On the front of the pack we have the following claims:

  • Hand finished
  • British free range egg (that’s two claims in one – British and free-range)
  • Outdoor bred British pork (again two claims – British and outdoor bred)
  • Quality Pork Standard

Notice we’ve not included the nutritional from the traffic lights system, as there are no nutritional claims on pack.

integrity claims

On the back of pack we have the following additional claims:

  • Produced in the UK
  • FSC packaging
  • Recycled packaging
  • Average weight

Challenges?

This exercise always raises a lot of questions and challenges about what should, and shouldn’t, be included.
It would be a useful exercise for us to have a bit of a debate about this – which we can do through the comments below, so everyone can see the discussions and learn from them.
If you have any questions about what I’ve talked about above, please add them to the comments.  Or, if you would like to ask about some of your own packaging, please do that too in the comments below.  Please don’t need to mention brand names and that way we can all share the information!

2 Comments

  • G says:

    How do you define ‘Luxury’? Do you also sell a (entirely fictional) ‘Garden Variety’ scotch egg for the poor? In the absence of an alternative surely it’s just a scotch egg?
    How do you define ‘Traditionally seasoned’?

    • Kassy Marsh says:

      Hi, You’re right the term luxury is very hard to define, however it’s not a claim. Picking what is and what’s not a claim is the key element. Thanks, Kassy

Leave a Reply